When he founded ShariaPortfolio in 2003, CEO Naushad Virji received many well-intentioned suggestions to choose a different name. Being in the United States, just a couple of years after 9/11, the wariness about the word “Sharia” was understandable. But Virji had no qualms about it. “Anyone who had an issue with the name wasn’t a client that we’re looking to serve,” he says simply.

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